Case Studies

Music is an integral part of our life. Be it to calm your mind or energize, music is something we all fall back for. Driven by this importance of music in our lives, one of our clients was launching a music app.

1. The client expectations from the application were as follows
2. The app must be capable of downloading and synchronizing music/media files from other digital platforms.
3. It should allow users to upload media files from their phone library.
4. It should create playlists hassle-free and fast

To create a visual streaming experience that would enable users to get a radio effect.

Hurdles:

1. Lots of competition.
2. There are many music applications out in the market.
3. Therefore, the only way to penetrate into the audience was to create a design that would enable users to quickly get addicted to it because of the app’s adaptability and simple usage.

Based on this framework, we began our journey to create a music experience app. The first step was the design. A designated design team of 3 was assigned for this project. In the music app, the users are more focussed on how well the app functions, and therefore, UX needs to focus on being simple, easy to navigate, and design-wise better than what the existing apps are like.

The first step was to design the mobile app which would later be adapted for the web version. The focus was on first creating the app version because the mobile app would be downloaded and used more compared to the web version. Based on this structure, we started designing the launch screens, sign-in screen, main screen for the user, screen for settings and for modifying the same.

Once this base was created, it was time to create the UI. To make the experience interesting and the same time informative, a blur effect was used, wherein, while playing a song, the screen would highlight the name of the song, the album and would blur the other design elements. This blur effect was used across and the effect would differ in degree depending on which screen or setting the user is.

Once the UI/UX was done, came the crucial step of testing. It was time to check and get feedback about the product. Therefore, we made some music app lovers have a feel of the application and give us feedback. One of the common complaints was that the blur effect on some screens was making the screen a little messy and unreadable. Based on this feedback, we balanced the blur effect and finally were up with the product.