Digital Transformation, Cloud Technologies, BI & Analytics, IoT, AI Services
Our client is a leading US-based furniture store doing business via both online channels and physical outlets.
The client wanted us to build a direct in-house email campaign management system (fully automated, flexible, and extensible) to identify target customers for each campaign and customize the offers/mailers that are sent out.
The following were the challenges and precisely why the client consulted for our analytics services:
To begin with, Reliant Vision leveraged data ingestion pipeline to ingest customer and campaign data (including third party data on customer credit scores) and developed a data ingestion framework to parallelly extract multiple data from the mainframe systems. We also identified customers for address standardization based on customer profiling and stored all the data generated by filtering/suppression. Reliant Vision team also built a front-end application to provide business users with the flexibility to customize campaigns each month. The data volume considered was 100 GB of data per day; 100+ million records per day.
Some of the technologies used in the process are NoSQL databases, knowledge discovery tools, stream analytics and predictive analysis.
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